Part of my strategy is to write articles and publish them on the various article directories. There is quite a bit to producing articles that work for your business, and I thought I would share some of my insights here.

First, the format of the article is crucial. You need a catchy headline, first paragraph summarizing the content and giving a compelling reason to read the rest, use subheads where you start a new section, and tie each paragraph or section into the next one with a linking statement that entices them to read further.

At the end of the article you summarize, tell them what to do next, and add a resource box with your website, email, why they should listen to you, and what your qualifications are as an expert.

Here is a summary of views of some of my articles form just one article website. The first column is views, then clickthroughs to my web site, and number of people who published the article in their own newsletter. This is a true viral marketing situation.

Understand these figures. They represent free traffic and prospects you wouldn’t receive otherwise. Apart from submission software, it costs nothing to write and submit articles.

While only one small part of my marketing system, you can see that article marketing is a wonderful way to increase your traffic on the internet.

John Gaydon is a successful internet marketer and Network Marketer with a 6 figure income. His income has grown by 30% or more each year for the last 7 years and he is now ready to teach others how to do the same or better. To learn more about how John built his business FAST, go to http://www.johngaydon.com

John can be reached at john@pems.com.au