Since civilization began there have been two factions attempting to control our lives. On the one hand religion gives us a set of rules to live by, usually an interpretation of a book such as the Koran, Christian Bible, Baghavad Gita, etc. Each country has its spiritual leaders who set the moral tone for society and seek influence in government from their communication with the God(s)!

The secular faction believes in rule of law, and building society without religious influence. They feel that the country should be run for the good of the people rather than the good of the church.

Often governments are in conflict with religion and many times, like in the middle ages when the church took control of society in Europe, religion completely stopped the progress of mankind. The same could be said for modern Iran, Afghanistan, and many other countries where religion dominates the government. Even Galileo was ridiculed by the church when he demonstrated gravity by dropping objects form the leaning tower of Pizza. The church was scared Magellan was going to fall off the flat earth when he sailed around it, and if the Catholic Church had its way, the US probably would never have existed!

How Does All This Apply To Network Marketing?

Well in my 12 years of involvement with this industry it has been a constant battle of customers versus business builders. We are told to seek those who will influence others rather than find a bunch of customers for our products. Because of this many people are turned off by the concept they have to ask people to join them in business, especially if they don’t feel they are making the money everyone talks about. If you are fortunate enough to have great products, it is going to be easier to find a bunch of product users than business builders. After all MLM’s offer a way to make money by recruiting leaders, don’t they!

We have two clear paths to success. Build your business by adding and replacing a bunch of product users, or start looking for the leader who will change your life overnight!

Words Of Wisdom.

Here is what I have learned. I can show you how to build a marketing system to attract hoards of buyers for your company’s products, enrolling them as distributors along the way. Among them you will find a few of the people you want as partners. Not too hard. More difficult is to trawl through countless “opportunity seekers” to find a couple of people ready to go to work to change their circumstances. Most simply won’t do what is necessary, shying away from talking to people, or asking their contacts to come on board.

You build up a huge list of people interested in the product. I have done this. Then you send an email inviting them to join you in the business if they want to. What happens? Well a whole bunch of people unsubscribe and you lose them as customers! This is the truth and it has happened to me several times along the way.

Can You Prevent This?

Well, yes, I think you can. One way is to lead with the business every time, and let someone else get the product customers. After all they usually only stick around a few months and then move on to the next miracle product. The other is to send a carefully crafted email letting them know you are so impressed with these products, you are looking for a partner to assist you to spread the word. Make it subtle enough that it won’t scare the customers away, and raise curiosity of those who might be looking for extra income.

Believe me, a straight out opportunity email to your customer list will lose you a lot of business, and that is the real purpose of this message. Back to my analogy, if the president tells us all to go to church, what do we do? If he tells us to obey the laws, we listen.

You need business builders to create a large residual income – you can’t do it alone. So be careful how you communicate with your product user base and in the end you will have a much larger volume to get paid on. You can pluck your business builders form your customer base, or get out in the market place and be prepared to have lots of “nos” and simply move on sifting until you find a “yes”. I would do both so you can make money while finding your leaders and prove you can make money from your Network Marketing business. This is the ultimate answer to the question, should I focus on customers or business partners. Keep them separate and you never know where the diamond will come from!

Final Words

To be successful you need a clear vision and rock solid belief you can make it there. If you don’t have a story yet, use someone else’s, but you need a strong belief that anyone can make it if they apply themselves. This infects those you talk to and is the single biggest factor determining your recruiting results. No script or system can give you this. It is internal. Armed with your clear vision, you can use the many tools out there, including my MLM Customer Acquisition System, to create your financial future and life of freedom.