Why We Fail To Reach Our Goals

Yes, folks, it’s true. Most people never reach those lofty goals they set themselves in Network marketing, let alone any other business! If you have been reading my articles, by now you will be aware that in my opinion, MLM is like any other business, with one exception, the capital start investment is miniscule! In order to have a business you require customers, requiring promotional activity. Only a small number of those will ever want to join you and create an income. This is just how it is, so get used to it! So is there a reason many people fail to reach their expectations?

Like many of you, I have read several books on goal setting. For me, I am a heretic. After attending Bob Proctor’s “Goal Achiever” course, and doing the exercises, I have to say that the goal I set never happened. I attended Sandy Foster’s “Millionaire Mindset” course, Robert Kiyosaki’s “Money and You” and a number of other trainings by leading “gurus”. Add to that “The Secret” and training by many Internet Marketing Gurus and I have done most of what is out there. None of these sent me on a path to riches as promised!

Now, I am not complaining. My family have a rich life with regular overseas trips, our house is owned more by us than the bank, and we want for nothing. My Network Marketing income has gradually increased with cheques averaging 3 times the amount of 2 years ago. That puts me in the more prosperous of network marketers. I have managed to achieve many “goals”. It is just that the mechanism seems a little different to what I was taught!

So what did work for me?

The simple answer is focus and intention. I learned about these qualities from reading Carlos Castenada’s book, “The Power Of Silence”. It is definitely worth a read and holds the key to Shamanism, or Spiritual Mastery. This is not some hocus pocus witch doctor stuff, it contains the very essence of how to manifest on the material plane. A goal becomes something to focus on. Then the much misunderstood intention part is what makes it happen. I love Captain Picard on Startrek’s standard, “Make It So”. This is a command and for me it contains great wisdom. It is not dream it so, but “make” it so. The command is carried out by performing operations, not by contemplating on their navels.

True, your every action is driven by your beliefs. What you expect to be true is! That doesn’t mean you are doomed to mediocrity or poverty either. Even these strong beliefs can be overturned by focused action. When we do something against our core beliefs it creates an uncomfortable feeling. Sometimes it creates a backlash. Once you are aware of this, you have a choice. Fall back into old patterns created by your old way of thinking, or approaching every situation with a new set of beliefs. Keep adopting the beliefs you wish to be true and acting accordingly and your results will change over time.

This is where some planning is useful. Find people who are successful and model what they do. I have lost count of the number of times I have done what others have done successfully and not achieved the same results. I have done pretty well though, using the ideas in this article. The ultimate way to succeed is to have faith and refuse to give in. When your advertising doesn’t work, learn from your mistake and do something else, rather than saying advertising doesn’t work. It does! When people say “no” they are the wrong people. Find out why and see if you can adjust your approach next time. Above all, never, ever, ever give up. This was Winston Churchill’s formula for success he used to win World War II!

OK, now for some practical stuff. Again, if you have been reading my articles, you would know I have made many incentive or reward trips. Sometimes these didn’t look like happening. What I would do is to keep focused on activities that could result in achieving the reward. When it came close to the deadline, I would look at how far away the goal was, how much it would cost me to get there, and what the risk was. If I didn’t place enough importance on achieving the goal, I may let it go. When a Caribbean Cruise was on offer, or a trip to New York, It was strong enough to get me to do what was necessary.

I did what I normally did throughout the reward period, and then once I had decided to go, I made it happen. On one occasion I purchased nearly $4,000 worth of products. I approached a number of people who were thinking of buying products from me and consolidated orders. I then paid the cash and what was left I managed to sell within a month. I made a profit on the sale of the products, and I went on that cruise! Magic happened. Once I increased my inventory, more people came forward to purchase the products from me.

So What Does All This Mean?

Well, your future success is in your hands. When you decide you are going to achieve your goal, you will. You will find a way to get the money, product sales, or whatever else you require. You will have faith that no matter how bleak the future looks or no matter how far you push your boundaries, having taken the leap of faith into guaranteed success, life will move in your favour. It is exciting, invigorating, a little scary, but it works. So think of something you would like to achieve but perhaps though too difficult. Decide to “make it so”. Then develop a fool proof plan with back up that can’t fail!! You will not only achieve your goal, it will shift your belief systems and give you ongoing success.

One last thing, celebrate your success. Have a bottle of champagne, go to the movies, do something to celebrate. Rewarding yourself for achievement is very important to anchor your new found belief system that you can do anything you set your mind to!

John Gaydon is a successful internet and network marketer with over 10 years experience. He is currently expanding his new business and looking for leaders who are ready to shift beyond their current success level.

John can be contacted on john@pems.com.au or +61 2 4340 2711 . If you want to take a peak at John’s main networking venture go to http://www.detoxzeolite.com/detoxbus.htm

Wishing you success,

John Gaydon