Consistency – The Magic Ingredient For Long Term Success

If you are not having the success you desire, I bet I know the reason! At least for me, plugging away with long term goals in mind keeps my business moving, even in hard times. Sure, it is hard on occasion, but when I talk to many others who don’t experience the same level of success as I do, it is always that they are not consistent with their actions.

Baseball hitters aren’t paid on the number of home runs, it is their batting average that determines salary. It is the same with Cricket. One performance is great, but consistency over time is the key to success. Amazingly enough, this is often overlooked when measuring success in business.

How It Works

I guess the parable of the Hare and the Tortoise sums it up. The hare races away from the gate at 1,000 mph, and then takes a rest. Meanwhile, the tortoise plods along at a steady pace and soon enough, overtakes the hare and wins the race.

I have considerable success marketing products on the internet, with turnover of $10-15,000 month after month and a good level of commission coming to me. I have built this up over 6 years. Every now and then I add a video, article, or send a broadcast email to one of my lists. Simply put, I keep in touch. It works and keeps the sales coming, even in tough times.

Now, I am not saying I am perfect by any means – in fact I have been rather slack of late. I do keep in touch with my list though, and my constant application to the task at hand sees me with excellent page 1 listings on google for my country. Those listings result in over 300 a day visiting web sites and now that google have stopped me advertising with them, all of my new customers.

Will It Work For You?

Well, it all depends. The trick is to have a product to market that has a story, people want it when they know what it is, and to be able to reach your audience. In my Ice to Eskimos post, I covered what happens when you sell to the converted – nothing! A few days ago, in the local swimming pool, I was talking to a friend, who is a successful marketer for a large company. He is on the opposite side of the political spectrum to me and was wondering why a seminar he was staging with a professional climate sceptic wasn’t getting ticket sales.

I thought about it for a while, and here is my take. If you believed that climate change didn’t exist would you pay for someone to tell you what you already know? I would say probably not. If you were, like me a believer in climate change, would I go and pay money to throw tomatoes at this guy or listen to him talk BS? I think not.

In my opinion, there is probably not a big market for people to pay money to hear what this guy has to say. Now these people are getting council rate notices identifying that their properties will be under water in 50 years or so. If the organizers could convince everyone that attending this event would be the key to removing this caveat, I bet they would all gladly pay $15 and fill up the room

Are You Selling Something With A Market

Understand that I research my market. I research my product and delve into who is looking for this kind of solution. I scour the media for stories where I can solve a problem. When I do, I offer a solution – my products! I do this consistently and it gets results.

What About Consistency?

OK, I digress. The point of this post is to explain that doing what I do on a regular basis builds rapport with your audience, and results in sales, which pushes the business forward. I am still one of the top recruiters in my MLM. It is the relationship I build with my customers fuelled by consistence of action and a passionate belief in the solutions I offer that creates this.

And The Big Boys?

Let’s look at Ryan Deiss. He sends out an email for a webinar where he is going to teach you something for free that you have to watch, or your business will be dead in a few months. On the seminar he explains what the problem is, how to resolve it, and why without his new product you will fail! He puts a deadline and makes a bunch of money.

A couple of weeks later he is at it again. Same pitch, same video, but a new and even stronger campaign to get you to watch that video. He may do it a couple more times until sales drop.

Now something happens. Our friend Ryan puts out a new campaign saying that everything has changed and you need to know something else to survive! He even implies everything he has sold to you doesn’t work anymore and you must have this brand new program! This covers him for all those people who used his product and got nowhere!

I have seen Mike Filsaime, Armand Morin, Frank Kern and many others use exactly the same formula. People keep buying their programs!

There is a common link here – consistency. Many of these products don’t sell. Some campaigns get little result. They don’t tell you that bit! By consistently sending strong offers and free webinar trainings on the latest trends, they hook their list into spending huge amounts of money on programs many never implement.

Do You Get It?

So I am not alone with my success coming from consistency of action and trying new ideas on a regular basis. The Big Boys do it too. Are you doing this?

If you are not getting the results, you need a plan to work to. That is what my program is about. It does work if you take the information and apply it CONSISTENTLY! I am about to win my 22nd Network Marketing reward trip in the last 9 years. How about you?

I am sure you learnt something from this post. Want more results, slow down, plan your next few moves and then take action consistently.

If you are ready to change the results you are getting, check out the Profit Booster Training System.


  1. Great post John, loved the way you wove the story into it! That is one of the many big things I have learned as I have been building my business ~ CONSISTENCY. I would be nowhere without it.

    Congratulations on all of your award trips, I am sure you worked DARNED hard to get them

  2. brilliant! i have heard a lot about the secrets of success but this one is really good and very interesting. we really live and learn. also, we should let go of things that distract us and be CONSISTENT. 🙂

  3. You hit the nail on the head John. Success plays by specific, nonnegotiable rules; it will always require that goals be clearly identified, plans be set in place, and action consistently enforced.

    Rachel recently posted 6 Thoughts to Ruin Your Day

  4. Great post, John! I thought your analogy with your friend who is a global warming skeptic was just too funny! I couldn’t agree with you more about preaching to the converted versus evangelizing (to use an analogy from my field).

  5. John, you are so “right on” with this. Consistency is what most people lack who fail in this business. I think a lot of it is having that “give it a try” mentality, rather than a solid commitment from day one. Thanks!

  6. Well, first of all congratulations on “winning” your award trip – I’ve won a few of those and know first hand that you “earn” them with lots of hard work and, yes, consistency. Great article – thanks for the inspiration!

  7. Hi John,

    This topic is a personal favorite of mine.

    Consistency has become my personal mantra and one that I strongly suggest to business partners and prospects all the time.

    In order to achieve the success that we all deserve, we MUST be CONSISTENT, PERSISTENT and take ACTION on a DAILY basis.

    Of course, this is not always easy for many reasons. But, that is where our focus needs to be and we must plan so that we limit our distractions.

    Good time management is always a help in that direction…

    Keep up the great work,

  8. Hi John,
    I heard great words of wisdom this evening – ” if you want to be defeated, just get distracted” – very true words and they align with your message here. As I move back into my professional health consulting globally, I feel a great relief that my focus will be my passion for helping others with knowledge and experience I have gained over 15 years. I remember when I started in the health industry, but over time I became renowned in the area of cellular detoxification and homotoxicology and my client base grew exponentially.
    It is so easy to quit as you move along the road to gaining experience and expertize. Ryan Deiss is an expert at what he does and that wasn’t learned in an afternoon.
    thanks for a great reminder. Look forward to catching up with you soon.

    • John Gaydon says:

      Yes, Clare, you show great expertise in your chosen field.

      I would stick with that and let go of all these other distractions. it is a lesson I am learning the hard way! If only I had stayed on track all the time, I know I would be financially much better off.

      We live and learn.

  9. Hi John, You really touched a point that I need to work on. Consistently! I have been torn in different directions these past months. I can’t complain, because it brought in immediate cash flow, but it took me off base of my goal. This post really inspired me. I like Perry Davis’ comment about the illustration of cutting down a tree.
    Taking small steps each day is what I am going to focus on. Sometimes the goal is so big that I ignore it.
    Thanks for putting me on track,

    • John Gaydon says:

      HI Donna,

      Thanks for leaving this comment. With too many things on my plate and not enough time spent on any of them, believe me, I understand where you are coming from.

      The good news is that the foundation you built will still be there when you decide to step youra ctivity up.

  10. Hello John

    Early in life I was taught consistency through a simple illustration of cutting down a tree. A tree is not cut down in one chop but through many small chops. Your statement about your program, “It does work if you take the information and apply it CONSISTENTLY!” illustrates that consistency is the magic ingredient.


    Perry A Davis Jr
    Music City

    • John Gaydon says:

      Hey Perry,

      Thanks for the comment. After seeing so many people not make it because they quit, I decided to go on a bit of a mission to show those who really are willing to pay the price what it takes tog et to the other side! Thanks again. You have great wisdom. Mind you I am a tree hugger, not chopper!!

Speak Your Mind


CommentLuv badge