If you are in any kind of business that requires building customer relations, you either are, or should be using webinars as a tool to reach out. Let me tell you my story.

Why I Use Video

When I started out in business, everything was local. We ran local meetings, held events locally, advertised in local media. I connected with many people in my area, joined clubs, etc. After a while I realised that there was a bigger world out there. I observed that performers only do a gig in their home town once or twice a year, and then move around. Why? Well, only so many people are interested in what you have to say at any one time. If those performers stayed put, they wouldn’t make enough money to survive. I started thinking.

For a couple of years I travelled with a show, visiting people all over Australia and New Zealand. I received many requests to conduct workshops and trainings, so I started travelling too. It made a big difference to my income, and I was able to maintain my local commitments as well. I started my own events all over the country. Pretty soon, I had inquiries from other countries! I was getting stretched.

There Was A Challenge

These days I communicate with people World Wide. If you take each individual, travelling to each town is very difficult, if not impossible. With the internet, global communications are necessary. As you can read below, face to face communication is necessary and now possible on line. If you are building anysort of network outside your local area, I think you will find the rest of this article eye opening and informative.

The Early Days

With a background in the corporate world, I can remember flying to remote cities in Australia and making presentations to boards with butcher’s paper. It made a big difference to the pitch to add visuals, and I was able to incorporate humour, and explain thing so much easier. In training, we would plaster sheets of paper with the seminar points all over the walls and often cover a whole room.

The Invention Of Powerpoint

Well, one day it became a whole lot easier. Good old Microsoft came up with a program that made your presentations look nice. It meant we could work out what we wish to say, put it on slides, and then use it as a guide for talks, seminars and training – brilliant. All my University lecturers started using it, as did I and many other marketers. In 2011, it is still the preferred way of presenting information.

These days, you can include animation, video clips, graphics, etc and make quite a show of it.

Conference Calls

Even with powerpoint, audio was still King. I conducted calls for 2 MLM companies over the years and presented product and company information. They were very successful and over the time they were operating, the business grew substantially. In practical terms we trebled volume in a little over a year in one company and doubled the size of a larger organisation with the others. From years of experience, I can tell you that presentations and seminars absolutely will grow your business if held regularly. In the MLM Profit Booster training, we are going to go into specific detail on how to do this.

Again, technology changed, and now people are yearning for video.

Along Comes GoToWebinar

For $97 a month, a new company provided the facility to broadcast video and audio at the one time. Now I could share my screen, demonstrate web sites, and anything on my computer. I could incorporate powerpoint, and so much more. Heck, I could even connect my webcam. I hopped on board. I replaced audio conferencing with video, so much more powerful.

As we move further forward in time, it is all changing. Internet speeds are sky rocketing, and it is getting to the point that as marketers, we can let the off line people go, and concentrate on using webinars to train our teams and educate potential new partners and customers. The sticking point then becomes the $97 a month fee.

A New Player

That is where I am very excited, as now we can have a fully featured webinar system which includes video conferencing, video email, autoresponders, and the ability to even syndicate videos so they get noticed.

We can now get crustal clear presentations with video to display anything you can think up. All on line and all for free for participants. The interface is much easier than gotowebinar, and clients can connect in seconds. There is a set up fee, but after that it is just $35 a month, so you save money too. The new player is Talk Fusion.

Conclusion

As we move forward, webinars will be the preferred method of offering information and training people. There are going to be a good many people looking for a product like Talk Fusion to achieve this. What if you were the person to introduce them to a tool that solves many problems, and saves valuable time and money? Well now you can and get paid for it too! Check out Talk Fusion and get back to me if you want to be part of this revolution. Click Here For More Information On Talk Fusion

To understand what is happening for me here, I think a little of my history is in order. Here are a couple of my not so good experiences.

NATO

This company sold a product called Bitron. It is an engine oil additive designed to increase fuel economy. I enthusiastically handed over $1080 for my 3 business centers and started calling everyone I know. I did eventually make enough commission to cover my investment and on a test run my old clanker used 20% less fuel, so I believed in the product! Unfortunately, a couple of my distributors used the product in new cars and claimed they suffered engine damage. The tyre puncture product just plain didn’t work, and eventually I believe they dropped the network marketing and went retail. The truth is, fuel additives are interesting, but not my passion!

SkyBiz

Any of you who have been around for a while will know of this company. They sold a website builder at a time when the internet required hand html coding to produce web pages. The story was similar. I put tremendous effort into promoting this program and talked to all my upline leaders. Then some persuasive contact invited me to her home and a Skybiz heavy handed sales person appeared with all sorts of promises. I ended up with $560 missing from my bank account and the whole thing collapsed pretty soon after. Skybiz ended up being wound up by the FTC.

Success In Network Marketing

Just to balance this out, there have been some wonderful journeys. For me, they have all been with nutrition companies, and they have all been with products I felt good about. The following companies I would recommend for having effective products, although I am not active in all of them right now. I have been active in Mannatech, The AIM Companies, The Brain Garden (this no longer exists), and more recently Waiora. In all of these I reached an income level of well over $2,000 a month, and except for Brain Garden over $3,000 a month. I really love this industry and have benefitted from many holiday’s of a lifetime! This brings me to Shopping Genie.

Shopping Genie Journey

A few months ago, an English guy contacted me on Skype. He found my details somewhere and contacted me about a new program, Shopping Genie. This was to revolutionize MLM as the main product was a free give away for people to save money. We got paid on enrolments and when people used the genie. He was really pushy, and kept at me.

Well, I downloaded the application and did a few searches, and it did find some good prices on some electronic items. I paid my $199.00 and joined. I then sent out some emails and one person joined under me. This was someone I introduced to my up line on the promise I just send people to them and they would do all the work. Well, a couple of weeks later I saw this person in my genealogy, enrolled by my up line! I protested and was told it will all be fixed, but it never was.

Then I saw a commission cheque of $81.16 at a time I was ready to click. This was from the 66 people I have given the genie to. Now according to my up line, I would receive $3 a month from every person I gave this app to on average. With that amount being more that the $29.99 a month, I continued on against my better judgement. Then things started unraveling.

I put up an ad on google and started to receive heaps of interest. A few days later I was contacted by them and they threatened to cancel my advertising account because of my genie ad. In the end, this probably saved me money.

I enrolled another person, and have still received nothing from my enrolment efforts. The $81 disappeared from site and became $15.39. There was one more entry of $40.20 and then nothing! The posting of this PPC commission has been months after it was supposedly earned, and I wrote to the company explaining my plight.

The response was that I could be paid my commission in a cheque if I liked. No comment on the galumphing of my contacts, the poor commission payments, or my request to cancel my monthly payment.

My Advice – Stay Clear Of the Genie

In good conscience, I am now having to eat humble pie and admit this program, for me at least, is dubious. I have a friend who loves it and is busy building a business, but it is not for me, and I will be deleting any promotional stories and making sure everyone I know is told not to join this company. I love network marketing, and nearly all my income over the last 8 years is from this industry. I suggest you do your due diligence before joining My Shopping Genie, and don’t succumb to high pressure sales tactics. Every time I have, it has cost me money!

Footnote – How I Do Things

I adopted a different approach to Network Marketing some time ago. I built systems to attract customers and over the years have built these up to a sophisticated level. It means I am not harassing anyone, and I find people who want my products, help them get a product experience, and then training them in how to make money. That is what my MLM Profit Booster training is all about. Bit by bit, I will teach you how to do what I do, starting with what makes money fast, and moving on to many other ideas you can use to increase your Network Marketing success. The system is just $27 a month, and is designed to tech you skills step by step. You can use this information with any company, even Shopping Genie, although I wouldn’t recommend it!

I trust this post is of use to you, and gives you a few clues you can use to select your next Network Marketing venture. Don’t believe the hype! Do your due diligence and only join something in alignment with your spirit.

John Gaydon

What You Can and Cannot Do.

First, right now, embedding a video in an email is not possible. One day it might happen, but right now email servers don’t have the necessary software for this. This means text links or graphics.

Research suggests that using a graphical representation of your video and then providing a direct link to the video email is the best way to achieve video emailing right now.

The Case For Video Emails.

In an article by Mark Brownlow, “Video email: current practices”, he discusses the research on video emailing. There are some interesting statistics.

Looking at this statistic, it is obvious that video is now acceptable to most internet viewers. “According to comScore, US Internet users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers in that same period”. Finally video has come of age, and we are all conditioned to use it.

Comparing emails with or without a video link, “When not linking to video his click through rate is between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We know that a video link receives a much better open rate than a simple text message.

With an image in the email, views are 5-10 times as many!

Campaign Monitor reported that: “…the screen grab was clicked on more than 5 times as often as the text link.” Mark Brownlow says of his own email campaigns,
“In my own newsletters, a video image attracts between two and ten times the clicks that the accompanying text link gets”.

Do you get this? If you have a properly constructed image in your email, 5-10 times more people will click on the link and view your video. If you are in sales, information dissemination, advertising what would you p[ay to have 5-10 times more people view your message?

Direct Video Or Video With A Link.

When considering video email, there are three possibilities;

1. A text Link
2. A Video Thumbnail
3. The video plays within the email.

Video Text Link

We are all familiar with text links pointing to videos. These are common in emails now. The challenge is that the link is usually a bunch of numbers a meaningless symbols and not very sexy! The author puts a catchy headline in there to entice you to click. Now you get about double click through rates when you direct your emails to a video, so it is pretty good compared to sending them to a text blog entry for instance.

Video Thumbnail

This is an illustration of an attractive video email thumbnail. It was produced with Talk Fusion. When using a video thumbnail like this, the research suggests a 5-10 times better response than a standard text link! This is huge.

It is not intrusive, as you only see the video if you click on the link. We believe this is the best way to use video email right now, and the research backs us up. Compared to an email with a simple text link to a blog post, you are likely to see a 10-20 times greater open rate. This is phenomenal

Video Within The Email

There are programs around now that will send an email with a video in it. While this seems great, imagine receiving 20 emails and every time you click on one a video starts paying! I think this is intrusive, and many are likely to get angry at invasion of their personal space.

Because of this in your face aspect, I would suggest that the nest form of video email now and into the future will be the thumbnail version, where with the click of a mouse a high quality video plays seamlessly.

What Video Email Service Should You Use?

I think by now you can see why I am so excited by the concept of video email. It is exciting, new and I believe in the same space as TV was when it first appeared. Right now video emails are not that common. This means sending a message this way is very likely to get opened. As people become more familiar with the technology, expect even better response to video emails, and reduced openings of more traditional text links.

After I was Introduced to Video Email, I did my homework to see what was available.

ComF5

Formerly hello, hello, this has been around for a while. The cost is $39.95 for up to 5,000 email addresses and bandwidth is limited to 40Gb. There is no commission payable at this level and to earn residual income you need to pay $99.95 a month.

As you can see from the thumbnail provided, their video templates are fairly ordinary and in my opinon, unatractive.

Deliverability is fine. There is no mention of an autoresponder.

EyeJot

This is a FREE service if you want to send videos less than 1 minute long. You can upgrade to a 5 minute service for $99.95 a year with tracking. No referral commissions are payable, and there are no autoresponders.

Once again, the actual video template is afairly ordinary and not eye catching. Nevertheless, for a free service providing you onnly want to send short messages to people yo know, it would be OK.

There is no video conferencing, and the basic service can’t be loaded onto youtube, etc.

Jive Systems

At $99.95 a month this is a premium service. You can have up to 60 minute videos, although I am not sure why you would have one that long on an email! There is a free trial, but you have to enter credit card information to do it.

There is no compensation plan but they appear to have good training. For most people this may be a litle expensive, but it appears to be onre of the better services.

They suggest the $99.95 price point is for a limited time to increase urgency.

Talk Fusion

This is the Email video platform I am using. This incorporates a very easy to use interface, enabling video emails to be on their way in less than 5 minutes from the first mouse click. The templates are great as can be seen from the thimbnail and they will even design a professional template like this with the Executive package.

They have a very professional web site and autoresponders and video conferencing. One great feature is the ability to put your videos on your blog, and social media sites. The autoresponer includes a cubscription form you can place on any website. Subscribers are automatically sent a pre established video and or text email message series. This is very effective in communicating with prospects or customers.

There is an affiliate plan and after an initial joining fee of $175 a month, your monthly spend is just $20 for up to 1,000 clients on your mailing list.

This product has recently had a makeover and features beautiful templates, high deliverability, ease of use, and a very nice feel. With so many video formats, the ablity to upload many formats seamlessly is very important.

One more thing, you can combine different video segments in the same email. For instance you could have a video introducing a customer to a new property for sale. This could be a personalised messag of 15-30 seconds. Then you immediately switch to the second video, a tour of the property you are offering. At the end you could splice in a third video with a call to action.

Video Email is the new emerging technology in video. Right now you can capitalise from this new wave. By referring others to the talk fusion service, you can not only pay for your own system, but receive an additional income stream for your business.

To find out more about Talk fusion, go to www.talkfusion.com/1270061 and join for just $175 plus $20 a month. I am developing some great tutorial on video marketing to enhance the effectiveness of this great service.

Conclusion.

The research shows that using video email will make a positive difference to your business. Right now Talk Fusion not only offers professional templates and a low monthly charge, but the opportunity to recover your investment using referrals.

To contact me with any questions, email john@pems.com.au For more information on video emails and talk fusion, go to http://johngaydon.com where I have a number of articles including this one you can send others to view.

Here is the old way of sending a video email.

1. Shoot the email n your webcam and store it on your hard drive.
2. Convert the file into flv to reduce the file size
3. Load it onto a server such as Amazon S3.
4. Create a video player using easy video player or flowplayer.
5. Load this onto a web page using an HTML editor.
6. Upload the page to a web site you own using ftp.
7. Create an email with a link to the web page.
8. Send it to your list

How long do you think this all takes?

For me it took 30 minutes to an hour to get a single video email out and then it didn’t have a nice thumbnail to click on, just one of those nasty looking text links everyone uses.

Now let’s do the same thing using talk fusion.

Watch the video below and learn!

If you are impressed and can see the power of this type of marketing, click on the link below and get started, or email me at john@pems.com.au

www.talkfusion.com/1270061

If you would like us to keep you up to date with information as it comes to hand, fill in the form below.

Imagine how much better your internet marketing efforts will be, and how many others you can show this to who will jump at it!

Having fun with Talk Fusion,

John

When TV first hit the airwaves, it was an amazing medium. Response rates were unbelievable and advertisers flocked to get their message on TV. Naturally this has waned over the years, but it illustrates the point that new technologies give those who get in first, an unfair advantage.

The internet is changing at lightning speed. Only last week I connected to ADSL2 which means that my streaming videos run just like TV. The Australian government is building a national broadband network to provide instant video to everyone and other countries are ahead of this. This changes the game completely.

Presenting Video Email.

It may seem hard to believe, but video email has arrived! Finally we can directly email people and when they open the email there we are, ready to talk to them! What a brilliant idea.

Imagine Receiving An Email Like This

Now using a webcam, you can record your message and send it to your list, communicate quickly with family, and invite people to your training sessions. Who knows, the right video could even go viral, and spread around the world!

Is There A Market For Video Email?

I asked myself whether anyone wants video email or whether it is effective in getting your message across? After all, it wasn’t long ago that marketers started using videos on sales pages. Well take a look at these stats and you will see that 2010 is the year of video email! You are right at the front of a massive new wave in internet marketing and communication. This was a survey done to business about what they intend to do with video email.

“Usage Rates Will Skyrocket This Year
When asked if they used video email in 2009 and plan to use it in 2010, only a combined 15.7% of respondents said they used it last year. However, more than 80% of respondents plan to use video email this year, with 11.9% saying they used it last year and will increase usage this year. Only 0.8% of respondents said they used video email last year and will decrease usage this year.

Video Emails Seen as Conversion Tool
Almost 66% of respondents said video email can result in significant or moderate increases in conversion rates. Only 5.1% don’t think video email has any influence on conversion rates, with 28.9% unsure”.

Did you get that. Usage of video email is expected to rocket from 15.7% of businesses last year to over 80% this year! This is astounding. You can guarantee that those in Internet Marketing and Network Marketing will be on to this very quickly as they are amongst the fastest innovators on the net. A year from now everyone will be using video email.

Talk Fusion

When I first heard about this, I was stunned. In fact I looked at it for a few days and did my homework. I discovered that video email is in its infancy. There are a few options, but they usually involve a text email with a link to a video page. This is like firing up a coal fired steam train compared to an electric train! These days everyone wants everything instantly and most won’t bother to click on your links. Now you can send the video right on the email. Your friends simply hit play and there you are!

Is This Expensive?

Well, no. that really surprised me. You can have a 1,000 mailing list for just $20 a month. Heck, one sales or one motivated person more than pays for that! That’s why I joined. Better yet, it has its own business plan, so you can make a handsome profit marketing this concept.

It Takes A Lot

Those of you who know me realize that I get a new pitch every week. There are a whole host of companies out there with sometimes great ideas. After studying MLM for years, I know that those who sell the tools often make the most money. This is going to be the ultimate tool in the next few years. The survey said they expected 45.5% increase in conversion using video email. Once that gets around everyone will jump on it!

What Is Stopping You?

If you are entrepreneurial, you know a good deal when you see it. Video email is about to explode, and this is obvious! Advances in technology assure that. You can literally have your face in front of someone in less than 5 minutes, a fact I will be demonstrating on a future post! Right now, you can do one of two things, unless you want to pass this by and miss the wave, that is.

1. You can go to http://www.talkfusion.com/1270061 and join as either an Executive or Associate.
   
2. Fill out the enquiry form below and I will contact you and answer any question you may have.
   

This is really exciting. The future is here and in 2010 that future is Video Email!

John Gaydon

Niche marketing is a hot topic nowadays. Entrepreneurs soon realize that competing with Coca Cola or other giant multinationals is simply too hard, given the billion dollar marketing budgets of these companies. It is much easier to find areas where competition is small, and there are perhaps, only a few thousand people looking for a solution. This is called a niche. By building your marketing around a number of these you can slip under the radar of other distributors in your company, and build a massive customer or distributor base for yourself and your team!

Personally, this is how I have operated for some time. This month I earned $15,282.78 in commission from Network Marketing. Most of my business has been built by developing internet niche marketing strategies. If you have a great product, it will have massive application. By ignoring the topic of niche marketing you could be leaving as much as 99% of potential business untouched, or worse still, at the mercy of other distributors!

When people look for products to purchase, they are initially trying to solve a problem. They find out that others have this too and that there are solutions. Then they look at all the solutions, do their research, and decide which they will try. Most operate at the point where the consumer already knows they want your product. The big money is in providing a solution to their problem, guiding them through the many alternatives to the conclusion your product is what they need.

This establishes you as an expert, and builds trust with your prospect, very important in this day and age. By the time they decide to purchase the product you recommend, they will only buy it from you, someone they trust!

If you would like to know more about Niche marketing and learn how to do it, click on the link below and carefully examine the information presented. I was privileged to be asked to review Eric’s book, and can tell you it answers every question you will ever ask about Niche Marketing and provides all the resources necessary to be successful.

http://ericvanderhope.com/amx.php?adminid=4581&id=20137

The internet is the future of MLM. I know I am making most of my money this way, and so are my leaders!

Wishing You Great Success,

John Gaydon

It might be a good idea for you to take the RSS feed as it just might save you thousands of dollars spent on programs that are a waist of time!

Personally I have been very selective in what I purchase. I will post reviews of many of these programs in the next few weeks.

OK, today we are going to look at PPC Domination by Jim Yagi. This course is offered by Mike Dillard’s Magnetic Sponsoring organization.

Mike Dillard

Mike is reputed to have earned over $1.5m since he launched Magnetic Sponsoring in 2005. He adopted a different approach to other Internet Marketing Gurus by concentrating on ways to make his Network Marketing business more successful. Once he realized the power of what he had discovered, he went to the wider market of all networkers and the rest is history.

I have purchased 4 products from Mike. Traffic Formula, Magnetic Sponsoring and PPC Domination are all excellent. I would highly recommend these to anyone. Traffic Formula is largely responsible for my 5 figure MLM income and tremendous internet sales. I have learned and added more material since then.

What Is PPC Domination?

PPC Domination is a step by step video course to teach you how to set up a campaign on Google Adwords. Nothing special here except anyone can now get started by simply following his video instructions.

Even if you are a beginner with Internet Advertising, this will take much of the mystery out of the process.

As I moved through the videos, I came across a few gems. He shows us how to organize ads for maximum effect, what to do with keywords, and when to create new ads.

Split Testing is discussed in detail as well as what point to use the data you collect. Many people make decisions too early or spend too much money before making changes. This alone could save you a fortune!

He gives good tips on keyword generation and at the end a sound program to make sure you only invest what you can afford.

Jim made his money promoting Magnetic Sponsoring, so he recommends promoting that program to make money. Nothing wrong with this except it will provide Mike with even more millions!!

If you are interested in making money on the internet, watch how mike does it. He is brilliant. Every product cross promotes into another and you are likely to end up with the full suite!

If you are advertising on Adwords, this is a must. There are several tips you could apply immediately to save hundreds of dollars on your google costs. I am already implementing some of the ideas and expect to see my profits from google soar.

Once you use the information and see the results, let everyone else you know who is struggling with Google about this course. You will be paid handsomely for doing so.

You can order this course at http://pems.freeppcleads.com

Go to the second video. It contains the meaty stuff.

Finally, someone has found a way to educate people in the right way to use PPC to build an MLM business.