How To Evaluate A Business!

Thank you for visiting our site, and for your interest in being your own boss.

Is This Where You Are At?

Pretty much everyone these days could use some extra money, and many people have figured out that winning lotto is a strategy that has little chance of success. Even so, billions are gambled on horses, slot machines, and other gambling venues, just look at Las Vegas! Is this really a viable way to create extra income – I think it unlikely. The house always wins, so the more you play, the more you pay!

You may already have a job, and that’s great. It provides a steady income from a reliable source. The challenge here is that most people can only work so many hours and then their income is capped! Some sales organizations cap the earnings of their sales people anyway so as not to embarrass the fat cats that run the company. Trading time for money clearly has its limitations.

Another way to add extra income is to gain more skills. Here time is a factor. Adding a University degree while working can take 5-10 years or more, during which time you get little financial benefit, while paying hefty fees or racking up a huge debt. This is certainly a better option that lotto, but will take many years to recoup the investment.

So here you are, thinking that starting your own business is the way ahead and I agree with you! It was 1986 when the light turned on for me and I realized I wanted more than my corporate job offered.

How I Developed My Own Successful Business

I embarked on a journey of 3 years of intense training in Personal Development, spending over $30,000 in the process. I quit my high paying job, went to India and did some stuff with Native Americans. At the end of the day, the organization I had sunk most of my funds into weren’t interested in having me on their paid team! They were more than happy to use my services and expertise for free! This venture lasted 18 months with me conducting seminars and a few weekends. After selling all my assets, I had to go back and get a JOB!

So much for all the promise and hope I had to set myself up as a guru! I worked for another 4 years and then received a redundancy. With some extra cash, it was time for a second attempt. This time I survived for 6 years before I did my sums and found myself $30,000 in the red! Yes, I took another job, a lowly one this time, and paid it all back in 2 years.

After Years Of Failure, I Finally Crack The Code Of Success!

You guessed it, once again I became redundant. I decided this time I would put my energy into my Network Marketing Business. After all this was the way I paid off the debt so quickly while earning less than $12 an hour in the call centre. It was June 2002 when I made the decision to go full time in this industry.

Seven years later, I earn in excess of $10k every month in commissions, and life is flowing very well.

Like many people, I didn’t really consider this as an option. I started part time and found people just kept purchasing products. I came across many people who wanted a way out of the rat race, and they joined the organization.

Options For Starting Your Own Business

Now let us look at your options for starting your own business.

  1. Create your own product. For most of us, this seems ideal. What we don’t understand is the effort it takes to create a product from scratch and market it. Typically a new start up doesn’t even pay a wage for at least 6 months and it can take years to pay off the start-up capital.
  2. Purchase a franchise. This can work, providing it is not one of the affordable franchises like lawn mowing or dog grooming. With these you can work long hours and still not return a decent wage. In essence you buy a job! It takes nerves of steel to borrow huge sums of money to purchase a franchise! It is very difficult to find reliable statistics for franchise failure. That’s because most of them are put together by companies selling franchises! One seemingly reliable report suggests that for Franchises started in 1992, 50% were still operating after 4 years and just 30% after 10 years. This sounds about right to me. How many people do you know who have invested heavily in a franchise only to lose their home or end up bankrupt?
  3. Buy an existing business. Many have created great success with this method. It requires great skill in business management. You have to purchase the business and this could represent a considerable investment you may not get back. High risk until you really know what you are doing.
  4. Affiliate Marketing. All the rage these days. You sell someone else’s product and reap a commission. Now we are getting down to low cost businesses. It doesn’t cost much do get this happening. You simply build a list of interested people and sell products. What they don’t tell you is that a few people are making most of the money in this area. They prelaunch products between the group and everyone else gets the crumbs. Affiliate marketing can pay quite well.
  5. Network Marketing. I hope the alarm bells aren’t ringing. Everyone knows someone who put a lot of effort into one of these businesses and made no money! It is true that most people make very little money, but who do you know that lost even $10,000 in a Network Marketing business? The upside is that it is very low risk. Treated as a business, you can get an amazing return on investment. There is one major advantage of this business model over the others. It has leverage.

My Choice For A Successful Business

OK, are you still with me. You can get a small income doing some part time work, affiliate marketing or operating a franchise. Understand how Network Marketing works, and you can create a large residual income where eventually, you work very small hours for big income. I know because I have done it!

Why This Is My Preferred Option?

The answer is LEVERAGE! This one work changed my whole life. Simply put, if you do an hours work and get a fixed return, you are NOT leveraging your time. Work at McDonalds for one hour flipping burgers and receive $6-12 depending where you live. That is all you are ever going to get. With network marketing you build a whole team of people doing what you do. With 20 team members you have 20 times the return on your hour’s work. With 200, you receive 200 times the return. Imagine having 2,000 or more. So you put in 1 hour and your other 2,000 people put in an hour. Everyone enrolls one person and your organization grows by 2,000! This way you do the same amount of work receiving huge rewards. Network Marketing has a formula to provide this type of income. Stick with it and you can experience it too! I have established several Network Marketing business that now run on autopilot. I do very little and keep receiving a great income. One pays $2,000 a month and all I do is place my $150 monthly order! I have had a cheque every month for over 10 years.

Robert Kiyosaki taught this to me back in 1988. It took me a long time to really understand what he was talking about. Simply put, you sell a lot of items at a small profit and this results in a huge income! This in essence is what network marketing is all about. You make a small margin on product sales, and build your organization. When your team gets large enough, you are paid handsomely.

I Had No Intention Of Starting This Type Of Business.

The reason I became involved in this industry was because someone kept at me. We worked out a way to leverage my resources without spending any money and I started receiving cheques. They kept coming month after month. 11 years later I earn over $3,000 a month from that first company. It all comes from one sales letter! I am now a believer. I have received 20 free trips to various places, and been on top achievers lists in several companies. This is a wonderful industry full of wonderful caring people.

I urge you to consider this option and give it your full attention. From here on I am explaining what you should be looking for in a Network Marketing business and why I chose my current main company.

Criteria One – An expanding Market.

Tim Sales is someone everyone in the MLM industry knows about. His best selling video, “Brilliant Compensation” is seen as a bible for the industry. Tim emphasizes that for long term success you need to find an expanding market. Some years ago I interviewed Paul Zane Pilzer, guru to several US presidents and acknowledged futurist. He predicts future trends and believes that wellness, or preventive medicine, will be the next trillion dollar industry. That was a few years ago and you don’t have to look too far to see that this is true. For me, any business I join must make a difference in people’s lives. When this happens you get loyal team members and they feel in it is their duty to tell others. Wellness is ideal!

My team leaders stick with the program because, like me, they feel a sense of purpose and an ability to contribute to humanity. Survey’s of top business people suggest the ability to make positive change in the world is the number one positive motivator. If you had unlimited funds, what would you wish to do with your life? We get to see lives changed for the better daily, and we get paid for it.

Now wellness is still a very broad area. As you may be aware, there are hundreds of companies offering wellness products using network marketing. You could be forgiven for being totally confused. So how do you select the Wellness Company to join?

Criteria 2 – Unique Technology

Without a doubt, every company has at least one product they heavily promote. This product has a great story backed by testimonials and sometimes great science. There are juices. Pills and powders, all manner of supplements plus many machines. For me personally, I cam into this industry through detoxification. Removing toxins from your body often provides the fastest results. This is what you are looking for – a product which can make a difference in a short time. Most people are looking for help with their health. They are skeptical and if they don’t get a result quickly they move on to the next product. Everyone makes crazy claims. When you have a product that can back up the claims with results, you are on a winner.

For the last 3 years, I have been promoting Activated Liquid Zeolite. In my opinion, this is the Rolls Royce of detox. By capturing toxins at the cellular level, it penetrates the body to a greater level than any other product I have encountered. You only have to do a search on Google for zeolite stories to see that many people report positive results. Clearly if you tell enough people about this product, your business will thrive. Again there are many very good products. This one is very special.

Earlier, I mentioned an expanding market. Our world is being choked by environmental toxins. Much of modern disease is the result of toxicity and we are starting to become aware of the problem. In the next few years you are going to see toxins stamped as the villain that robs us of our health and vitality. Perhaps you are getting the enormous potential of this product?

Criteria 3 – Can You Make Money?

It is all well and good to have something people want, but in the end, you go into business to make money! Finances are important. Activated Liquid Zeolite provides you with up to 50% commission on the first order of new distributors. This is one of the highest in the industry and means even if your new people only order once, you make a profit from them! When the people you enrolled bring in others, you receive additional commission. Join at the premier level, and you receive another level of enrolment bonus. While we cannot make guarantees on income, enrolling just 5 people in a month can easily generate $1,000US in commissions. This means the possibility of recouping your investment very quickly. Several of my team have received monthly bonuses of $3-6,000 before the end of their first year. These are not high fliers, just honest workers who make consistent effort.

At the top end of the plan there are growth bonuses which really sweeten your commission payments. Already several people are in the million dollar a year plus category, so it is possible to make unreasonable income in this business. Compared to other Network Marketing companies I have been involved with, I can unreservedly recommend this pay plan.

Criteria 4 – What Do You Have To Do?

Our approach isn’t for everyone. We believe that leading with products is the way to go. Along the way, we always mention the business aspect. We use a powerful combination of conference calls, educational Cds, article marketing, and advertising to make contact with those interested in having a healthier life. It is an approach that has 3 or 4 team members in the top 10 enroller list every month. We dominate this list using the methods we teach our team members.

When you join us you will have access to regular team mentoring sessions, intense Blitz campaigns, and many other resources. Really, the only thing standing between success and you – is YOU!

What Else?

There are other criteria for long term viability such as debt free, sound management, competent leadership, great training, etc. We have all of those. There is even a reward trip to a luxury hotel every 6 months on offer for top performers. My team members have featured on all of these since I joined!


Call me and get your questions answered. Purchase your starter kit and get going!

John Gaydon has been involved in MLM for over 10 years. Using marketing skills plus many ideas he has gained from studying internet marketing. He has Bachelor of Business in Small Business Development and Marketing. John is able to launch any product and create a profit!

Using these skills, John has built several networks and can teach others how to do it as well. He can be contacted at or 61+ (02) 4340 2711 Drop the ‘0’ for international.


  1. does anyone know a website or tutorial about business management ?;'”

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