I know this sounds like a stupid question, BUT most people never make any profits from their MLM businesses. It may have something to do with the high level of attrition, so I am going to show you how to avoid it!
My History
Ok, so I lost money on my first three ventures into Network Marketing. Not a lot, but in 1973 I really didn’t understand the industry. I joined a company called Aladdin, and 10 years later had two attempts at Amway. I got to use a lot of great cleaning products, but the end result was lost friends and the sale of 3 cans of glass cleaner!
The next time, I took a different approach. I used advertising, health shows, called people I knew, etc and kicked my business into profit in 3 months. For the 14 years since then, I have earned some sort of profit every month. It hasn’t always been plain sailing, but my best month was just over $15,000 in commission.
What Normally Happens
You meet someone who has an income opportunity. This is going to change your life and get you out of the rat race for good. You can achieve your dreams if you only believe!
You are connected to someone who is successful in the business, and sometimes guided to a webinar, conference call, or meeting where a bunch of people rave about the company, business, products, and all the money they are making. This gets you really excited and you part with some cash to get started.
Phase Two
The fast start manual usually tells you to go call everyone you know, and put an offer to them to talk to your up line. You are told it is a numbers game and that someone will be interested. This is the way it works. For most people, they work through their list, have some success for the first few months, then those people don’t recruit anyone and drop their orders. They are left with a garage full of products, phone bills, and vehicle expenses. Some find a leader or two, and their business starts to grow.
Phase Three
Once you exhaust your contact list, you may turn to advertising and promoting to people you don’t know. The internet is full of ways to part you with your money. There are purchased leads, lead capture systems, unlimited advertising opportunities, countless courses teaching you how to attract people using the net. There are virtually unlimited ways to promote your business and max out your credit card in the process.
| The focus for most Network Marketing business is to recruit new distributors. |
Now I know that means an illegal pyramid scheme, but since Dexter Yager of Amway figured out that a recruiting system made more money than selling products, this has been the main focus of those wanting to get rich! It is OK if you have a large pool of cash to start with and are prepared to part with it, but for everyone else, there must be a way to get paid while you build.
An Alternate Model
Back in the days when Amway and Herbal Life started, the focus was on selling products. I remember visiting my Amway “Direct” and he had a garage full of products for his team. Now we don’t have to hold inventory, many forget that success is built on product sales. I maintain that to build a solid long term business, your main asset is loyal customers who stick with products that have changed their lives for the better.
If each distributor in your organisation maintains a customer base sufficient to cover all their expenses, then the commission becomes profit! The fact is that these solid, long term businesses were built on the backs of regular customers. Somewhere along the way everyone forgot this and started focusing almost entirely on business partners. Distributors now leave in droves – disillusioned.
Network Marketing Revival
For many years, I grappled whether it was better to chase business builders or customers. What I have found increasingly over recent years is that when you start a recruiting drive, everyone wants to recruit you instead! There is so much reverse marketing it is getting ridiculous. On the other hand when I find new customers they are rarely talking to another network marketer, and because they want my product, they are not trying to enro0l me in their gig!
What I Did With This Knowledge
Well I decided some 6 years ago to start marketing products using the internet. Since then I have honed my skills to reach more and more people who are interested in what my products can do for them. Network Marketers contact me, wanting to learn how I do it. Some join my Network Marketing business. It means I can spend time at home writing interesting articles like this one, and spending quality time with my family and 5 year old daughter.
The Perfect Business
Robert Kiyosaki calls Network Marketing the perfect business. He is right, providing you learn how to leverage. I have now made available everything I learned along the way for you. Simply learn how I did it, with step by step instructions on how to set up your own systems, build your own, and then share it with your organisation.
It is not the only way, but I have proven it works over many years. Learn more by visiting http://mlmprofitbooster.com
John Gaydon
Hi John,
I can relate to your article. I too marketed offline and went through similar experiences. Switching from offline to online marketing has been a very exciting journey. I have tried many different approaches and I am a true believer in attraction marketing. It is important to get connected to the right people at the right time with the right system, and it works!
Leverage is the key to this business. You cannot do it on your own. Well, maybe some people can, but I have discovered I need to use leverage intelligently to reach my goals. I love this business and the fact that we can learn from each other makes a huge difference than trying to do it alone. You showed the perseverence you must have in this business and I think new marketers really need to take note of what you had to overcome to get to where you are today!
Thanks for an excellent article and sharing your experiences.
Raena Lynn
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